提高商务英语写作能力必看.docVIP

?????????????? 提高商务英语写作能力必看 本文编辑：深圳商务英语培训swyypx Outline： ? Part I Fundamentals? of business writing?；? Part II Criteria for effective business Writing??；? Part III Contents and formations of the book；? Part IV Problems to be tackled in this course ；? Part V? Requirements for teachers。 ? Books that has influence on me： ? Basic Business Communication (1991);?? By Raymond V. Lesikar;??Business communication ( 1998) ( 2005);?? By Carol M. Lehman ( Thomson publishing house). ? Part 1 Fundamentals： ? Theories related to communications;? Human needs;? Stroking and Johari window;? Theory X and Theory Y;? Marketing concept; ? Intercultural knowledge /SRC.? 1.1 Maslow’s Hierarchy of Needs： ? Human needs Lower level needs?physiologicalSafetySocial Higher level needsEsteemSelf-actualization ? 1.2 stroking and Johari windowStrokingTransactional term (相互作用分析） for identifying the way others give recognition to a personPositive stroke , E.g.? receiving congratulatory phone calls or letterNegative?stroke, E.g. receiving hurtful comments??1.2 Trust Leads to Reciprocal Sharing Depicted in Expanded Open Area in Johari Window 1.2 Johari window1. Free or open area---what we know about ourselves and others about us; 2. blind area--- others know about us , but we don抰 know about ourselves;3. hidden area --- Things we know about ourselves ,other don抰 know;4. unknown area--- trohings we don抰 know and others don抰 know about us.牋牋 ?The?purpose is to expand the open area , decrease the bind and hidden area , therefore leading to higher level of interpersonal sharing.Trust is something?that must be earned.Trust and openness lead to better communication between two peopleIn business we aim at both task 杘riented communication and emotional communication??1.3 X theory and Y theory of management styles?Theory X :traditional style,爉eet lower level of human needs, exercise strong control over the employees,employ external incentives E. G. job and paycheck牋