电视婚恋交友类节目发展策略.pdfVIP

0 0 1 摘 要 电视婚恋交友类节目最先出现在美国，是于1965 年开播的一档名叫《相亲 游戏》的节目，它至今已经有45 年的历史。在我国此类节目也有15 年的发展时 间，湖南卫视的《玫瑰之约》开启了大陆电视媒体婚恋交友类节目收视热潮的先 河，此节目开播时间长达五年之久。但是，电视婚恋交友类节目直到2010 年才 呈现出热化的状态，包括湖南卫视、江苏卫视、山东卫视、浙江卫视、广东卫视 等 10 多家省级卫视频道纷纷播放此类节目。婚恋交友类节目的高收视率证明此 类节目是受到公众欢迎的，能够满足公众的情感需求，不应简单地全盘否定；但 在节目日益倾向媚俗的时候，媒介是不是也应该反思一下，节目是否已经迷失了 方向，节目到底应该何去何从？ 本文以电视婚恋交友类节目为具体的研究对象，以电视婚恋交友类节目的发 展脉络为具体的内容，以江苏卫视的《非诚勿扰》栏目为剖析对象，对当前我国 电视婚恋交友类节目进行系统分析。本研究将在学界前人研究的基础上，重点以 电视婚恋交友类节目的发展策略为最终的落脚点，摈弃学术界中单纯对同类节目 进行的经验、不足、特点等的分析，旨在探讨中国的婚恋交友类节目的未来发展。 关键词：电视婚恋交友类节目 娱乐功能 教育功能 小众化趋势 2 Abstract TV romantic dating program first appeared in the United States, launched in 1965 and was called dear to the spy game program, which has already been 45 years’ history. Such programs have developed 15 years in our country, Hunan TVs ‘Date of the rose’ opened the precedent of mainland TV media romantic dating program viewing boom and Premiere time of this program as long as five years. But, TV romantic dating program show the state until 2010 , including of Hunan satellite TV, Jiangsu TV, Shandong TV, Zhejiang TV, Guangdong TV, more than 10 provincial TV channels have played such programs. Romantic dating program’s high ratings proof such programs welcomed by public, which can meet the emotional needs of the public, and should not be simply negated; but with the growing tendency fawning on customs program, whether media should rethink, programs are getting lost, and programs supposed where to go? This paper used the TV