欧美时尚酷风模板.ppt

? Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching ONLINE BRANDING ? Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching HOW does it work? ? Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching 1 THE 1 WAY ? Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching BRAND MATURITY MODEL T A X A N O M Y OF BUILDING BRANDS ? Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching LEVEL 1 SALES FINANCIAL PERFORMANCE COMMODITY PUSHERS ? Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching LEVEL 3 SALES FINANCIAL PERFORMANCE SEED BRAND COMPANY MARKETING BRAND COMM BRAND IMAGE BRAND AWARENESS ? Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching LEVEL 5 IMAGE FINANCIAL PERFORMANCE MEZZANINE BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. RESORCS. OPTIMIZATION MARKET PROTECTION ? Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching LEVEL 7 IMAGE FINANCIAL PERFORMANCE LEADER BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. RESORCS. OPTIMIZATION MARKET PROTECTION BRAND TRUST BRAND LOYALTY MARKET LEADERSHIP BRAND EXPERIENCE BRAND INNOVATION ? Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Trusted Payment Gateway Security Accreditation Clear transaction policies Transparent cost to customers Post-Sales online support Recommendations ? Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching cseng@ /in/cseng