Designs, Center of Weight is Slanted to China Domestics.pdfVIP

Media Processing Chip Designs, Center of Weight is Slanted to China Domestics EEPW Reporter Li Jian IC IC As raises of Chinese’s living standard, sensational joy gradually becomes trend of consumer’s interests. Multiple level and all dimensional audio and video experiences are being embraced, explosive market demands pushes rapid transformation of media chips to enable a new generation of consumer products. IC designs oriented to consumer electronic products: the more close-to-market, the more understanding to end-users, the easier to be accepted by the market. The key what is needed for success is close-to-market IC design. Design in China Lead by Action electronics and Vimicro, a group of media processing IC design companies are erecting, such as RockChips, etc. Embedded in rich soil of the China market, China’s massive demands of media products, would make Design in China becomes a world’s trend. Seduced by this trend, not only China companies are tempted, here is a special IC company who is quietly plot its startup story in the China stage. VIVACE 2005 8 VIVACE IC 75% IC IC Cary Ussery CEO Cary Usseery Walking into Schinhui (Vivace’s Chinese 4-character company identity in brief) overwhelmingly it an impression of a typical China domestic IC company, while reseac