Informatics in Administration and Economics.pdfVIP

Real-time Navigation Recommendations: Integrating N-gram based Pattern Extraction and Site Content Diamanto Oikonopoulou Maria Rigou Spiros Sirmakessis National Technical University Computer Technology Institute Computer Technology Institute of Athens (NTUA) Riga Feraiou 61 str. Riga Feraiou 61 str. Telamonos 7-9 str. GR-262 21, Patras GR-262 21, Patras GR-176 71, Kallithea, Athens mikonomopoulou@telepassport.gr Computer Engineering Department of Applied and Informatics Department Informatics in Administration and University of Patras Economics GR-265 04, Patras Technological Educational rigou@cti.gr Institution of Messolongi, Greece syrma@cti.gr Abstract Understanding and modeling user online behavior, as well as predicting future requests, remains an open challenge for researchers, analysts and marketers. In this paper, we propose an efficient prediction schema based primarily on the extraction of sequential navigation patterns from server log files. Traversed paths are monitored, recorded and cleaned before being completed with cashed page views. After session and episode identification follows the construction of n-grams. Prediction