商务英语函电中的模因现象的研究.pdfVIP

Acknowledgements For the completion of this thesis, I would like to extend my sincere gratitude to many people who have helped me a lot during the process of writing this thesis. Without their help, this thesis could not have been finished successfully. Firstly, I would love to extend my deepest thanks to my supervisor, Chen Guangwei, who has provided constant guidance and instructive advice through the whole writing process. Without his ceaseless encouragement and valuable suggestions, this thesis would not be possible. Secondly, I would like to thank all the teachers of Foreign Language School of GXTEU. Three years of studying in foreign language school, I have learnt a lot from them not only the knowledge but also the principle to be good person. Thirdly, I would like to thank my roommates, without them, my school life would not be so colourful. Besides, many thanks should be given to Bob, who have helped me a lot in collecting the research material, without his help, the data will not be so comprehensive. Last but not the least, I want to thank my parents and my brother, who have believed in me and supported me all the time. i 摘 要 自从中国加入世贸组织，中国与世界各国的商业贸易往来越发频繁。作为商 业活动中最有效的交流方式，商务英语函电起着举足轻重的作用。鉴于其在商业 活动中的重要性，很多学者都对商务英语函电进行了研究。本文正是在前人研究 的基础上，从模因论角度出发，从宏观与微观两个视角分析了商务英语函电中的 模因现象，揭示其复制与传播的规律，并对其写作教学提出建议。 模因论是解释文化进化规律的新兴理论，它的基本单位是模因。近些年来， 模因论被学者们运用到语言领域，解释语言现象。根据模因的定义，语言本身就 是模因。商务英语作为一种特殊形式的语言，用模因论来分析是恰如其分的。 本研究采用定性分析方法。92 封真实商务信函组成本研究的数据库。在模 因论的指导下，本文对数据做出深入分析。研究结果表明，模因现象存在于商务 英语函电的各个组成部分。此外，通过对商务英语函电中语言模因的动态过程研 究，本文提出商务英语函电语言模因的传播方法是：直接套用，替换和模仿，揭 示出成功的商务