企业品牌研究.pdfVIP

2010 ISECS International Colloquium on Computing, Communication, Control, and Management (CCCM) The Study of Enterprise Supply Chain Optimization Based on Brand Strategy WANG Bao-li TIAN Hong-yuan CHEN Xin-lan School of Business Administration School of Business Administration School of Business Administration Xi’an University of Technology Xi’an University of Technology Xi’an University of Technology Xi’an 710048, Shanxi, China Xi’an 710048, Shanxi, China Xi’an 710048, Shanxi, China baoli1989@ jianzhangli929@163.com chenxinlan001@163.com Abstract—In order to explore the promotion of enterprise Therefore, effective introduction of brand strategy, in the supply chain optimization, the article has put forward a strategy process of cooperation with upstream and downstream of enterprise supply chain optimization based on brand enterprises, will link all sectors of the supply chain system strategy ,in the analysis of the importance of brand strategy- closer, so that the supply chain system will greatly enhance the based enterprise supply chain optimization, on the basis of competitiveness of overall. The so-called brand strategy refers calculation and evaluation , using analytic hierarchy process ,on to image mold of enterprise aiming to enhancing the weight of index which have influence of the enterprise supply competitiveness of their produ