组织工作与情感异化一项对厦门保险代理人的调查.pdfVIP

组织工作与情感异化 2010 2 CJS 30 盛思鑫 : 在借鉴西方保险业营销模式的同时, 中国的保险公司对其代理人实行 了激进的情感 理由于较为普遍的社会抵制, 保险代理人经常体验到负面 情感而在工作中, 对人际关系过度的商业化使用, 不仅破坏了代理人原有正 常的社会网络, 还妨碍了代理人在生活中与他人建立非商业性的关系∀ 保险 生活化, 生活保险化#的工作意识形态更是模糊了工作与生活的界限, 使保险 代理人的工作不可避免地陷入深刻的情感矛盾和冲突之中尽 代理人通过 一系列的策略试图消解这些矛盾与冲突, 但是任何的努力都可能加深 个体的 非人化问题, 最终带来情感异化的后果 : 保险代理人 情感矛盾 处理策略 情感异化 Organization, Work, and Emotional Alienation: A Study of Life Insurance Agents in Xiamen Sheng Sixin Abstract: When follow ing the marketing model of the Western life insurance industry, China∃ s life insurers have executed a more aggressive emotional management of their sales agents. Due to w idespread social resistance, life insurance agents in China experience negative emotions quite often. he overly commercialized use of guanxi at work has not only violated the agents∃ pre existing social networks but also is hindering their development of new non business relationships with others. he working ideology of ∀ embedding insurance into life; embedding life into insurance# blurs the boundary between * : ( Author: Sheng Sixin, School of Organization and M anagem ent, he University of New South Wales, Australia) Em ail: sixin. sheng@ student. unsw . edu . au 2007 , Alexius A. Pereira Hing Ai Yun , ! 74 w ork and life, w hich has inevitably made the agents∃ work full of emotional conflicts. Although the life insurance agents have been trying to manage these conflicts through various coping strategies, their efforts will probably aggravate individuals∃ impersonal problems, and will finally result in emotional alienation as a consequence. Keyw or