A Contrastive Study of Grammatical Metaphor in English and Chinese Advertisements.docVIP

A Contrastive Study of Grammatical Metaphor in English and Chinese Advertisements By Zhou Li Under the Supervision of Professor Zhang Yiming A Thesis Submitted to the College of Foreign Languages of Shanghai Maritime University In Partial Fulfillment of the Requirements for the MA Degree Shanghai Maritime University June, 2009 Table of Contents ACKNOWLEDGMENTS i 摘要 ii ABSTRACT iv Chapter One Introduction 1 1.1 The Topic of the Study 1 1.2 The Theoretical Framework 1 1.3 The Purpose and the Significance of the Study 2 1.4 Methodology and Data Collection 2 1.5 The Organization of the Study 3 Chapter Two A Literature Review of Grammatical Metaphor GM 4 2.1 Studies on GM Abroad 4 2.2 Studies and Improvement Made by Some Chinese Scholars on GM 6 2.3 Halliday’s Views on GM 7 2.3.1 The Definition of GM 7 2.3.2 Lexical Metaphor LM Grammatical Metaphor GM 8 2.3.3 Congruent and Metaphorical Realizations 9 2.4 Halliday’s Initial Classification of GM 13 2.4.1 Ideational Grammatical Metaphor 13 2.4.2 Interpersonal Metaphor 15 Metaphor of Mood 15 Metaphor of Modality 16 2.5 Halliday’s Reclassification of GM 17 Chapter Three The Advertising Language 21 3.1 The Functions of Advertising Language 21 3.2 The Features of Advertising Language 22 3.2.1 Lexical Feature 22 3.2.2 Syntactical Feature 24 3.2.3 Rhetorical Feature 26 3.3 Previous Studies on Advertising Language 28 3.3.1 The Semiotic Approach 28 3.3.2 The Stylistic Approach 28 3.3.3 Pragmatic Approach 29 3.3.4 The Discourse Analysis Approach 29 Chapter Four Data-based Contrastive Study of Ideational GM in English and Chinese Advertisements 31 4.1 Data Collection and Analysis Procedure 31 4.2 A Contrastive Study of Nominalization in English and Chinese Advertisements 32 4.2.1. The General View of Nominalization 32 4.2.2 A Contrastive Study of the Types of Nominalization in English and Chinese Advertisements 34 Summary of Similarities of GMs in English and Chinese Advertisements 38 Summary of Differences of GMs i