《《Lecture 11 AdvertisingEnglish》.pptVIP

* Besides, when taking the pictorial part into consideration, “the woman”, with its definite article assuming a specific woman, can mean either “the woman in the picture (i.e. Elizabeth Taylor), or “the woman reading the ad (i.e. you, the woman reader), and thus invites the reader to identify with Elizabeth Taylor (for instance, she would wish to be as charming as Taylor by using the same brand of perfume.) * Even if the reader is a man, “the woman” may mean “the woman he loves or desires” and thus arouses his desire to buy the product as a gift for his woman so as to “touch the woman”. * Synt