组织变革3.pptVIP

Chapter 3 Strategy and Change objective Know the concepts of strategic planning and thinking Know the affect of culture on strategy development and org. learning Understand the role of culture in assisting or blocking the org. change (culture web) Know how to use the balanced scorecard strategy map approach Chapter Outline Towards a definition of strategy Understanding corporate culture developing organizational capabilities Toward a definition of strategy Generally seen as a plan or direction-setting framework addressing questions on: What business are we in? What do we aspire to becom