《Business Level Strategies》.pdf

Business Level Strategies Business-level strategy: an integrated and coordinated set Business-level strategy: an integrated and coordinated set of commitments and actions the firm uses to gain a of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in competitive advantage by exploiting core competencies in specific product markets. specific product markets. Business Level Strategies Business-level strategies are intended to create Business-level strategies are intended to create differences between the firm’s position relative to differences between the firm’s position relative to those of its rivals. those of its rivals. To position itself, the firm must decide whether it To position itself, the firm must decide whether it intends to perform activities differently or to perform intends to perform activities differently or to perform different activities as compared to its rivals. different activities as compared to its rivals. Business Level Strategies Core Competencies and Strategy Core Competencies and Core The resources and capabilities that have been Core determined to be a source of competitive advantage competencies competencies for a firm over its rivals An integrated and coordinated set of actions taken Strategy to exploit core competencies and gain a competitive Strategy advantage Business-level Actions taken to provide value to customers and Business-level gain a competitive advantage by exploiting core strategy strategy competencies in specific, individual product markets Business Level Strategies Competitive Advantage Low-cost Differentiati