《Luggage Leather Goods in China》.pdf

EXECUTIVE SUMMARY EXECUTIVE SUMMARY Market value The Chinese luggage and leather goods market grew by 8.2% in 2009 to reach a value of $4.4 billion. Market value forecast In 2014, the Chinese luggage and leather goods market is forecast to have a value of $6.6 billion, an increase of 50% since 2009. Market segmentation I Bags, wallets and purses is the largest segment of the luggage and leather goods market in China, accounting for 60% of the markets total value. Market segmentation II China accounts for 31.3% of the Asia-Pacific luggage and leather goods market value. Market rivalry The market is highly fragmented with a wide variety of retailers, ranging from department stores to more specialized clothing and accessories retailers. China - Luggage and Leather Goods 0099 - 0537 - 2009 © Datamonitor. This profile is a licensed product and is not to be photocopied Page 1 FIVE FORCES ANALYSIS FIVE FORCES ANALYSIS The luggage and leather goods market will be analyzed taking luggage and leather goods retailers as players. The key buyers will be taken as individual consumers, and manufacturers of luggage and leather goods as the key suppliers. Summary Figure 1: Forces driving competition in the luggage and leather goods market in China, 2009 Source: Datamonitor D A T A M O N I T O R China - Luggage and Leather Goods 0099 - 0537 - 2009 © Datamonitor. This profile is a licensed product and is not to be photocopied Page 1 FIVE FORCES ANALYSIS The market is highly fragmented w