《Unit 11 lesson 3》.ppt

1.The classic advertisement is one that (gives information about finding certain products）. 传统的广告是一种给与关于寻找产品的信息的东西。one代替上文中的The classic advertisement， gives information about finding certain products做one的定语。 advertisement 广告,宣传[U] (一则)广告,公告,启事[C] advertise [vt] 为······做广告，登广告；宣传 　advertiser [n] 登广告者 　advertising [n]广告活动 　advertised [adj.] 广告的 product [n]产品，出品 produce [vt.] 生产 production [u]产量；（电影)制作 productive [adj] 生产的；多产的；有成效的 certain 1.①[adj.] 确信的, 有把握的; 一定会的[+of/about] [+that] [+to+v] They are certain to succeed.（They are certain of success.) (They are certain that they will succeed.) 他们确信会成功。 ②某， 一位姓······的人 e.g. A certain person called on you yesterday.  昨天有个人来拜访过你。 ③某种（或一定）程度的 2.[pron] 某个，某些 3.for certain 肯定地 make certain 肯定 4.uncertain 不明确的 certainly 无疑地；当然；没问题  1.It’s likely to be just the name of a company ,part of which may be a general location. 广告大概只是一间公司的名字，广告的一部分可能是一个大概的位置。 part of which may be a general location为非限定性定语重句，which指代it。 2.be likely to be 可能是······ It’s likely that +从句，表示“某事的发生是可能的”，在该句型中，从句的主语常常可以提前，构成“sb./sth. is likely to do…” 详见《学案》p79 3. the name of ······的名字 4. part of ······的一部分 5.for example 例如 6.sewing [n.] 缝纫，缝制品 sew [vt.]缝；缝合；缝制；缝补 7.corporation [n] 公司；协会 corporate [adj.] 公司的；团体的 1.And you would know what the companies sell, where they are located, and the brand names. 你会知道公司销售的是什么、他们位于哪里和商标的命名。 该句为宾语从句，划线部分作know的宾语。 brand [n] 商标；牌子 2.However ,this kind of advertising might not be suitable when there are products and services in direct competition with each other in the market place. suitable [adj] 合适的 suitably [adv]适当地；相配地 in direct competition with 在与······的直接的竞争中 in the market place 市场上 3.in such situations 在这种情况下 4.hold the attention of the public 吸引公众的注意 Some advertisements consist of pictures or the words of expects to show how