《Why The Lean Start Up Changes Everything》.pdf

May 2013 HBR.ORG reprinT r1305C Spotlight on EntREpREnEURShip Why the Lean Start-Up Changes Everything by Steve Blank Spotlight on EnTREPREnEURSHIP Spotlight For arTiCle reprinTs Call 800-988-0886 or 617-783-7500, or visiT hBR.oRg ARtwoRk Sara hughes, Download, 2005 Acrylic on linen, 1.5 m x 1.5 m Wallace Trust Collection Steve Blank is a consulting associate professor at Stanford University and a lecturer and national Science Foundation principal investigator at the University of California at Berkeley and Columbia University. He has participated in eight high-tech start-ups as either a cofounder or an early employee. Why the Lean Start-Up Changes Everything by Steve Blank May 2013 Harvard Business Review 3 Spotlight on EnTREPREnEURSHIP aunching a new enterprise— as “minimum viable product” and “pivoting”—have whether it’s a tech start-up, a quickly taken root in the start-up world, and busi- small business, or an initiative ness schools have already begun adapting their cur- within a large corporation— ricula to teach them. has always been a hit-or-miss The lean start-up movement hasn’t gone totally proposition. Acco