《Developing The Marketing Plan 2016》.ppt

* Who are targeted distributor? End-user? If you don’t have targeted consumers, do this again How are you marketing yourself? All you marketing you Timing—extremely important Feasibility of the idea!very important! Feasibility analysis~~ Two pagesabout idea! Ideasexploit * All the timeprove, prove, prove! * * Pricingextremely difficult Pricing strategyskimming (high) penetrate (much cheaper) Pricing structure Be generic with everything Green energy Offer to help! * Try not decide to the aoolication What is your particular source * The more direct, the more control How they match, how they distribute * You ca guarantee you have the knowledge You should be selling yourself all the time * They all cost a lot of money How people will know you Don’t target a grouptry to focus on a point, a specific segment Strong leaders can attack themselves How much we can value add to the product Know everything about the investor Trade showsfabulous Good stationery, brochures, website * Word of mouth(口头宣传） is vital * * Understand a customer’s need Think of your own action * * * * Dr. Patricia Kavanagh The Marketing Plan New Venture Planning Patricia Kavanagh New Venture Planning Dr. Patricia Kavanagh What is Marketing? Creating an interest or desire for your product/service. Marketing’s responsibility to; Verbalise the idea Build it into a marketing strategy. Combination of art science. Research and locate data . Try to second guess your customers and the market. No ‘ideal’ way to do things Have to use your intuition Plan for trial experiences Learning process Above all marketing is like making a movie in which your product is the Star Dr. Patricia Kavanagh Marketing Steps Find the inherent drama in your offering Translate that drama State your benefits Get attention of your target Motivate your audience Confirm the clarity of your action Test your finished product Secondary research does not validate the market Define the product – It is your first mark