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《digital marketing》.pdf
Cover Story
Social technology for business is much more than networking on Facebook,
LinkedIn or Twitter. Understanding its most critical foundational concepts,
and how to integrate them into a business strategy, can be a game-changer
for 21st century companies.
40 MAY 2012 • FinancialExecutive
By Scott Klososky
The Next Frontier
hy care about the much-anticipated initial public
Woffering of Facebook this month, LinkedIn’s IPO last
year or the potential 2013 IPO for Twitter? Or that in January
YouTube was getting four billion hits per day — an increase
of 25 percent in only eight months, as reported by Reuters?
Why care? Because social technology in 2012 is not a
subject for any business to ignore. The phenomenon of these
abilities to connect seamlessly across the world is much
more powerful than most people understand at the moment.
And it will not be going away.
This expanding social tool box is
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