《final---marketing ethics》.pdf

Marketing Ethics of fostering and adoption of children Marketing ethics, in brief, is a criterion to deal with the relationships between all the interested parties in marketing process. Andreasen (2001) defines marketing ethics as the ethical standards and demands for enterprises’ sales process and promotion form, referring to the ethical issues involved in marketing, which is people’s internal behaviour criterion in marketing activities that benefits to achieve the balance between satisfying material requirements and satisfying mental requirements. Consequently, marketing ethics has two implications, the first is the ethical standards that ought to be obeyed in marketing activities, and the second is the actual situations how well ethical standards are obeyed in marketing activities. In marketing activities, the most significant ethical issue is right to deception. This paper aims to analyse the ethics of marketing in fostering and adopting. It commences with discussing marketing ethics and related principles via different scholars’ perspectives. Then, the ethical issues of marketing children to those who interested in the fostering and adopting are analysed based on the above theories. Lying is a message contrary to facts, which means on the premise of knowing the facts, the speaker provides the language information at variance with the facts through hiding deliberately; or makes audience believe “unreal things” are “real things”; or deliberately describes “real things” as “unreal things”. Champoux (2010) defines lying is an intentional behaviour to mislead others, the speaker does not reveal the purpose first, and the audience does not ask for being misled clearly, including concealing and faking. Utilitarianism