《Manage_Marketing_by_the_Customer_Equity_Test(Harvard_Business_Review_HBR)》.pdf

Manage Marketing by D the Customer Equity Test O N by Robert C. Blattberg and John Deighton O T C O P Harvard Business Review Y Reprint 96402 Harvard Business Review D O Harvard Business Review HBR Subscriptions U.S. and Canada Outside U.S. and Canada Subscription Service Tower House P.O. Box 52623 Sovereign Park Boulder, CO 80322-2623 Lathkill Street N Market Harborough Leicestershire LE16 9EF Telephone: (800) 274-3214 Telephone: 44-85-846-8888 Fax: (617) 496-8145 Fax: 44-85-843-4958 American Express, MasterCard, VISA accepted. Billing available. HBR Article Reprints O Harvard Business School Publishing HBR Index and Other Catalogs Customer Service - Box 230-5 HBS Cases 60 Harvard Way HBS Press Books Boston, MA 02163 Telephone: U.S. and Canada (800) 545-7685 T Outside U.S. and Canada: (617) 495-6117 or 495-6192 Fax: (617) 495-6985