《Marketing_Plan_B》.docx

 [Type the document subtitle]Group 3+2:Huong Vu Diem Huong Lu Chen Tuan Le Wenfei Tu  Lecturer Mike Turner Subject Code IBU5MKG Semester 1 Due day 6/3/2011INTERNATIONAL MARKETING PLAN PART B  EXECUTIVE SUMMARY The Face Shop, the world-known brand is getting increasingly popular and experienced the success in many countries such Canada, U.S.A, China, and Japan, Korea, Singapore, Jordan, Thailand. To further expand the markets, The Face Shop sees massive opportunities in other emerging cosmetic markets such as Vietnam. To propose the market plan, we have analysed the environment of Vietnamese market in the political, legal, economic, geographical, social, cultural, technology, trading infrastructure and market aspects. It is concluded from the analysis that Vietnam’s economy is developing fast with the stable political conditions. Furthermore, it is easy for the foreign companies to run business in Vietnam due to the friendly policies and few barriers of trade. The people are eager for fashion, multi-culture and dependence. It is hot and humid in Vietnam due to its tropical location which is the reason why the sun creams and whitening products are popular. Hanoi, which is the capital city of Vietnam and also a shopping paradise with many shopping malls, has been selected as the city which we will firstly export products to. It is the city with high fashion conscious and relatively high livi