《small scale fish marketing》.pptVIP

Fee fishing as a method of small scale fish marketing Fee fishing as a method of small scale fish marketing Forrest Wynne KSU State Extension Specialist for Aquaculture Fee Fishing - Rule # 1 You are selling an entertainment experience! Who is catching who? - Rule #2 You want to catch customers with fish! Other goods sold determines profit – Rule # 3 Bait Food Drinks Tackle Games Clothing Crafts Other services sold determines profit – Rule # 4 Fishing gear rental Rides, games and alternative activities Bonus ponds Restaurant Trophy fish catch and release Bed and Breakfast Fish cleaning Fish sales often create little or no profit! – Rule #5 Except in large volume operations! Small operations often hope to break even on the sale of fish Fish losses due to mortality, hook loss and non-biting fish may be significant Is there a market? Other operations? Location? Other competing fishing opportunities? Reliable and affordable source of fish? Adequate population? Tourism? Seasonality? In temperate climates:Fee fishing markets are seasonal(March – September) Who should do this? Be a people person!!! Be patient!! Women are good at this! Season: 5-8 months Willing to work weekends and long hours during fishing season Run a clean and well maintained facility Part time or supplemental income Family run operations Be a good manager What do you need? Ponds you can seine and manage are best Easy access to pond sites Good parking area Concession stand or building License or permit? A few small ponds – 1/3 to1 acre Fee fishing customers expect to catch fish! Fish Species? What is reliably available? Affordable fish? Trout (stock year round?) Hybrid striped bass Hybrid bluegill Carp Catfish Fee Fishing – Make it legal!!! Check with state game department for regulations Fishing license required? Minimum stocking rates? Fish Species allowed? Manage water quality Aeration Water quality testing Feeding ~ 0.5% of body weight daily Monitor fish disease problems Kentucky