《State of the Online Marketing Services Industry》.pdf

State of the Online Marketing Services Industry A Publication of HubSpot’s Partner Program Table of Contents 4 Executive Summary 5 Breakdown of Agency Size Structure 15 Size Types of Agency Clients 18 Biggest Agency Challenges 25 Key Agency Takeaways 39 Conclusion 41 More Resources Executive 1 Summary Executive Summary The State of the Online Marketing Services Industry Report was conducted by HubSpots Partner Agency Team in the summer and fall of 2011. The survey consisted of 45 questions, which spanned topics from agency size and annual revenue to service offerings and business processes. 750 survey responses were received. STATE OF THE The goal of the survey was to profile the online ONLINE MARKETING marketing industry as a whole, and identify what SERVICES INDUSTRY service offerings and business processes were being leveraged by the most successful agencies. We also probed respondents around their biggest pain points, aiming to understand what financial, service and operational challenges were most prevalent. The following report contains data and charts derived from these questions, as well as interpretations of that data by HubSpot. Breakdown of Agency Size 2 Structure Agency Breakdown: Full-Time Employees Question: How many full-time employees (not contractors) are currently employed by your company? 2% 3% Marketing 6% Professionals* 2-5