《Psychology of Advertisement》.pdfVIP

Published in 2010 This publication has been produced with by Psychology Press paper manufactured to strict environmental 27 Church Road, Hove, East Sussex BN3 2FA standards and with pulp derived from sustainable forests. Simultaneously published in the USA and Canada by Psychology Press British Library Cataloguing in Publication Data 270 Madison Avenue, New York NY 10016 A catalogue record for this book is available from the British Library Psychology Press is an imprint of the Taylor Francis Group, an Informa business Library of Congress Cataloging in Publication Data © 2010 Psychology Press Fennis, Bob Michaël, 1968– The psychology of advertising / Bob M. Fennis Typeset in Futura and Century Old Style by and Wolfgang Stroebe. RefineCatch Limited, Bungay, Suffolk p. cm. Printed and bound in Great Britain by Includes bibliographical references and index. TJ International Ltd, Padstow, Cornwall 1. Advertising—Psychological aspects. Cover design by Design Deluxe 2. Consumers—Attitudes. I. Stroebe, Wolfgang. II. Title. All rights reserved. No part of this book may be HF5822.F456 2010 reprinted or reproduced or utilised in any form 659.101′9—dc22 2009040521 or by any electronic, mechanical, or other means, now known or hereafter invented,