商务模拟实训(英文)房地产.pptVIP

Royal International Real Estate --------World Tour Carnival Tianjin Tanggu Marketing Plan * Plan Target ? Improving brand popularity of our project ? Showing our advantages to attract the potential customers ? Avoiding our shortcomes to evade the negative reputation ? Using variety media to give pubulicity to customers Marketing Main ? Enlightening the brand value via public relations ? Attracting more customers by favourable promotions ?. Analysis the advantages of project II. Analysis the target customers III. Publicity advertisement design IV. Analysis marketing methods and promotion V. Media promotion and public relations ※ Project advantages 一. Geographic advantage i. Nearby the seacoast and best sea-viewed position. ii. Tanggu Bund is your private garden. 二. Transportation advantages i. Light railway----walk 5 minutes. ii. Bus station-----walk 3 minutes. iii. Steamerboat-----sail to abroad. 三. Cultural advantages i. Owning kindergarten,primary school and high school. ii. Ample of museums,aquariums and cultural palace. → Target customers Afluent customers Corporation executives (buy for themselves or others) Private owners (show off or other special purposes) The second generation rich,the offciallings and foreigners Analysis target customers Purchase purposes: 1.To invest or appreciate. 2. To live a luxury and peaceful life. 3. To show off among friends. 4. To provide for old age. 5. To enjoy sea-viewed villa ※ Project advantages 四. Abundant food species advantages i. Seafood-------nearby the ocean ii. fruits-------Ji county famous for fruits iii.Special food------snack street 五. Investment advantages i. Coastal city----- social resources and economic base ii. Industrial area-----investment promotion policy iii. Beijing-Tianjin-Hebei integration----favourable government policy 六. Project advantages i. Ecological community------mountain and seashore combination ii. Away