长沙地区观光果园的现状与对策.pdfVIP

足，项目全面启动困难，投资回报期长，目前经济效益尚未充分体 现。 2、存在问题及建议 存在问题：宣传力度不够，品牌意识不强，管理水平较低，活 动内容的综合开发不够，前期投入的资金压力大，融资渠道尚不通 顺。观光的内容不够吸引人，园林造园不足。 建议：政策扶持，合理规划：准确定位，市场运作，不同类型 的果园增效的手段不同，综合经济效益和观赏的要求，合理搭配果 树的种类和品种；采用先进果业技术，注重果品的质量和卫生标 准，用“绿色概念”吸引入；强化品牌运作，树立品牌形象；规范 管理，提高服务水平：招贤纳士，培养人才队伍；开辟多种渠道， 实行开放式营销；增加景观建设，展示传统农业文化；寻求建立有 效的赢利模式。 关键词观光果业 休闲农业 规模效益 Abstract fruit isnewand industry developingpollution-free Sightseeing that fortravelreSOUrcesthe of resources industry expands by ways andrecreation isakindofmulti—function out-looking etc．Particularly,it characteristicorchard fruittea including science sighting，recreationactivities，popular andsaleof popularizing，intensificationproduction famous，special， excellentand foodand new raising products，characteristicbeverage，pet fruit thatis andattachment anditisamodem supplements industryhigh scientificand culture natural quality,dense technologicalcontent，strong the of inmrestandeharm．Besidesitcan both satisfy productionhigh and andmaterialdouble efficiencypeople’Sspirit enjoyment． scalesof Onthebasisof ofthreedifferent Changsha investigation benefit orchards．this three of岫．The analyzesmajor sightseeing paper conclusionsmthe following： starts a∞more orchardof late，There relatively 1．Sightseeing Changsha allkinds areasof than30orchardsof situated Changsha．They periphery or aremorerecreation small individual scale，most type，relatively collective andless item．At biggest management’Spresent，the partnership Tea scaleandthemost functionsiStheFruitand Variety complete in western ofHunanin Road Farm Leifeng Changsha Multiplication suburbandthesecondistheKaifu Orchard． District Visiting Ecological small—scale Onthree benefit benefitofmost major analyses，the itcan alittle areobviousandfast．Becausesatisfy guards only sightseeing the benefitnotobvious．On thesocial of makes part consumers，that matter fruit contrary,no productions，seedling serviceandleisure one,s theadvancelevels items，the large-scaledelegate withthe item ofrelation large