关于FSP方法的营销组织模式研究.pdfVIP

Abstract withthe cantinuous ofSOCialism ,410ng deve]opment market economy， a andmore more role marketingplays inthe ofbusiness important activity China the WorldTrade enterprise．Particularly，when joins business inChinawilltake inseriOUS eDterprise part competition．The fromthe enforcesthebusiness greatpressure competition inChiDa the enterprisetodefinefunctionof allover marketing again．and to to attentiontheroleofthe to the pay marketing．Therefore，how promote 7 business s assoonas order to enterprisemarketingperformancepassible，in dealwiththe become competition，hasalready an urgenttopic． Thisthesis the — employsSOP strutture methodintheindustrial the analytical organizationtheory，proposes standpoint”business structuredecides enterprise’smarketingorganization FSP furthermorethe marketingachievement”，andproposes analyticalmethod， that organization is”impactingfactor—marketing aehievement”．Basedonthe thesis thethreemodes method，this analyses ineptly of is ”Mode organization．that1：Marketing marketing inside of Marketingorganizationenterprises department forthe department．Mode2：Marketingorganization Enterprisesorganized of a11lance marketingtype．Mode3：Marketingorganization Marketing that thefactarsinfluence enterprises”．It enterprise’smarketing analyses of characteristics organization organizationstructure，structure marketing indifferentmodes．and the of analysesperformancemarketingorganization in modes．Onbasisofthe above．it the different the proposes analysis strategy of forthe andthe marketing COnStructingenterprisesorganized type of a11ianceof construetioncondition enterprises． marketing thisthesisisthethree ofbusihess The of modes enterprise studytarget theinfluence structure marketingorganization，studying factors， of andrevohtion characteristics，marketingperformance，rulesmanagement 1ies the modes．The of in of three organization purposestudy marketing and theinfluencefactorsof systematicallyknowingmastering marketing and rulesof structure．On