内蒙古羊肉地理品牌问题的研究.pdf

摘 要 内蒙古是一个畜牧业较发达的地区，加强内蒙古特色羊肉产品这一地理品牌建设 是提升内蒙古羊肉产品竞争力的重要手段。针对内蒙古自治区羊肉产品这一地理品牌 建设相对缺失的问题，本论文从内蒙古羊肉产品地理品牌建设的角度进行研究。具体 内容包括：第一章介绍本文的研究目的、意义、研究范围以及本文的创新点及难点； 第二章主要对地理品牌的相关概念和相关经济理论进行了综述，探讨了地理品牌发展 的理论基础，总结了国内外关于地理品牌产品的研究进展和发展现状，并在此基础上 界定了内蒙古羊肉产品这一地理品牌的概念；第三章具体分析了内蒙古羊肉地理品牌 的现状及其形成条件和内蒙古羊肉地理品牌建设的现状及存在的问题；第四章主要结 合博亦模型分析了导致内蒙古羊肉品牌建设不足的原因，并运用调查统计数据分析了 消费者对内蒙古羊肉地理品牌的综合评价进行实证分析；第五章提出了加强内蒙古羊 肉产品地理品牌建设的对策及建议，以便给进行羊肉产品地理品牌建设的企业或政府 以启示；第六章基于之前章节对内蒙古羊肉地理品牌的现状、品牌建设的现状、存在 的问题分析讨论后形成了主要结论。 关键词：内蒙古羊肉；地理品牌；品牌建设 The Research of Regional Brand Issues about Inner Mongolian Mutton Abstract Animal husbandry is comparatively more developed in Inner Mongolia, strengthening the construction of the geographical brand of the Inner Mongolian mutton is an important measure to promote the competitiveness of the Inner Mongolian mutton. Based on the lack of the brand construction, this paper selected one geographical brand of the Inner Mongolian mutton to research its construction of the brand. The paper mainly content six chapters. The first chapter presents the purpose, significance, research scope and the innovation points and difficulties; The second chapter describes some related concepts and economic theories of regional brand, discusses the development of theoretical basis of regional brand , and then defines the Inner Mongolia mutton as a regional brand according to the summarize of the development of the regional brand; In the third part, the writer analyzes the present situation and formation conditions of regional brand of the Inner Mongolia mutton, and then discusses the present situation and existing problems of the construction of the regional brand; The forth part shows the reaso