中国移动互联网商业模式研析.pdf

关 键 词：移动互联网；管道化；产业链；商业模式； 研究类型：专题研究 万方数据 Subject ：ResearchoftheInternetbusinessmodelofChinaMobile Specialty ProjectManagement ： Name ： (Signature)___________ Instructor： (Signature)___________ ABSTRACT ， The mobile Internet is a new converged network. The mobile phone PDA or other ， terminalcanconnecttotheInternetthroughthemobilenetwork andenjo publicserviceon ， the Internet anytime mobile advertising applicationsrapid growth and continuesto other applications derived from the depth of integration of mobile communication and Internet services. Withthe4GoperatorserathedevelopmentofmobileInternetdisruptivechanges ， the ， ， businessneedsofthemobileInternetisshowingexplosivegrowth basicbusinesssystem businessmodel anddevelopmentmodelbeen ahugehit.TheInternethas developedfromthe ， ， ， initialBBStoSNS microblogging onlinecommunities mobileInternetdevelopmentfrom ， ， theoperatormodetooperators contentproviders terminalmanufacturersandapplication developers ecological chain mode. and on behalf of fee-based business operators support ， mobile payment services is experiencing strong alternative the original business in the ， mobileoperators systemandbusinessmodelissufferingfromtheoverallchallengeofthe mobileInternet. As Chinas largest mobile operator， China Mobile Communications Corporation is ， facingnot onl the competition of other