《An empirical study of an enjoyment-based response hierarchy model of watching MDTV on the move》.pdfVIP

An empirical study of an enjoyment-based response hierarchy model of watching MDTV on the move Anne Wan-Ling Hu Formosa TV Corp., Taipei, Taiwan, and William Ming-Hone Tsai National Central University, Taipei, Taiwan Abstract Purpose – This paper adopts a response hierarchy model to examine dri