《Starbucks-history of its logo》.docVIP

Starbucks Development of Starbucks’ logo The CEO of Starbucks, Howard Schultz, promulgated the new logo to the world on Starbucks’ 40th anniversary. The green circle with Starbucks coffee was left out from the previous logo, with was used from 1992. However, it is not the first time that Starbucks changes its logo. This was the fourth time in fact. As we know that logo is a visual discrimination of corporation. Paul Rand, a graphic designer who designed the IBM, ABC, Cummins Engine and Westinghouse logos, which have been used for decades, said logos and trademarks were like good-luck charms o