服装销售企业终总结.ppt

?Starcom Worldwide Source: Catalyst China, 2006 Market: Shanghai % Fashion Shoppers window-shops before deciding walking into a shop to try and to buy but Magazine TV also greatly influence their fashion choice… IS THIS REFLECTED IN COMPETITORS MEDIA CHOICE? Euro ‘000 Mass Brands; e.g. Espirit Giordano have higher spending versus the upscale brands… Source: Nielsen Media Adquest Euro ‘000 Source: Nielsen Media Adquest Expected Seasonality – S/S and F/W Peak... Total Spending Euro 2,122,900 Unit: Euro’000 2005 Total Spending Euro 2,172,100 2006 YTD Print – Magazine is THE Choice of Medium fo