芜湖明远集团发展战略的研究.pdfVIP

芜湖明远集团发展战略研究 摘 要 企业发展战略是企业长远发展的根本，一个没有战略目标、战略定位的企 业，在激烈的市场竞争中势必难以立足和发展。随着国家电力体制改革的不断 深入，以及国家电网公司主多分开工作的不断深化，明远集团的内、外部环境 正在发生深刻变化，这就要求明远集团要从战略的高度重新研讨其生存和发展 问题。 本文从分析外部环境的影响因素和企业自身资源入手，将外部环境提供的 机遇、威胁与企业自身的优势、劣势进行匹配，以明远集团的发展为背景，以 占有企业大量详实的相关资料为基础，以当今的企业战略理论为指导，运用了 BCG 矩阵、价值链等技术理论方法，提出 了一套以电力服务市场为企业未来战 略的主战场，以内部整合战略、市场开发战略和撤退战略等为主要内容的明远 集团整体发展战略，并提出了战略实施所需的相关措施。 同时，本文的研究成果对电力多种经营企业研讨发展战略具有一定的理论 和实践意义。 关键词： 明远集团；发展战略；电力；多种经营 Study on the Development Strategy of Wuhu MingYuan Group Abstract Business development strategy is the foundation of long-term development of an enterprise. An enterprise without strategic objectives and strategic positioning must be difficult to subsist and develop in the drastic market competition. With the deepening of national electric power system reform, and the further separation of the main business from other businesses of State Grid Corporation, great changes are taking place in the internal and external environment of MingYuan Group, requiring the Group to reconsider its subsistence and development issues from a strategic perspective. This study matches the opportunities and threats from the external environment with the strengths and weaknesses of the enterprise itself based on an analysis of the influencing factors in the external environment and the enterprise’s own resources, and proposes an overall development strategy for MingYuan Group in which market electric power services are the main future strategic focus of the Group, and internal integration, market development and withdrawal strategies constitute