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Abs仃act
Withthe of
service
coming of“customer
economyera，the satisfactionas
concept
the focus”hasbeen
purpose’’and“service established．Realestate
quality industry,as
anational an
pillarindustry,has rolein thedemand
playedimportantmeeting for
and economic
housingpromoting estate’scharacteristics
development．Real of
large
value
and determinethe of
longcycle consumer
complexity buyingbehavior,however，
asa market
buyer’S became
graduallyformed，consumers rationalin
increasingly
their
makingpurchasedeciSions，and forrealestate
requirements also
enterprises
increased．Forrealestate service
enterprises，onlyby
continuouslyimprove quality
and
customersatisfactionin Cansurvive
and inthe
operation，they developfierce
market．
Inreferenceof
service and
customersatisfaction
quality researchliteratureat
home
and focusesonrealestate
ab
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