大学生身体意象及其和社会比较、媒体卷入度的关系.pdf

身体意象的得分要显著高于低媒体卷入度下的得分。而女生不论是上行比较还是下行比 较，其媒体卷入度的主效应均不显著。 （3 ）性别、比较方向、卷入程度三者之间存在着显著的交互作用。比较方式和媒 体卷入度对大学生身体意象的影响存在显著差异。进行相似性比较时，高媒体卷入度条 件下的被试身体意象的得分要高于差异性比较后被试身体意象的得分；而进行差异性比 较时，高媒体卷入度条件下的被试身体意象的得分要低于低媒体卷入度条件下被试身体 意象的得分。除在女生相似性比较条件下，媒体卷入的主效应不显著外，其他条件下媒 体卷入度的主效应均十分显著。即当被试为男性，相似性比较中，高媒体卷入度下身体 意象的得分要显著高于低媒体卷入度下的得分；在差异性比较中，高媒体卷入度下身体 意象的得分要显著低于低媒体卷入度下的得分。当被试为女性，差异性比较条件下，高 媒体卷入度下身体意象的得分要显著低于低媒体卷入度下的得分。仅在高媒体卷入，相 似性比较下，性别对大学生身体意象才存在显著差异，男生身体意象的得分要显著高于 女生。在被试为男性或者女性，高媒体卷入度条件下，大学生身体意象才存在显著差异， 相似性比较后大学生身体意象的得分要显著高于差异性比较。 关键词：大学生，身体意象，社会比较，媒体卷入度 II ABSTRACT Body image is individuals` objective 、comprehensive and evaluative summarization of its body characteristics. Body image, a mental phenomenon acquired and finished with growth, is a concept changing with our mental state、environment and body experience. Since the individuals` body image more time forms after the comparison with others or the figures propagated by media, it is unavoidably influenced by the attention of individuals in the comparisons and propagations about the ideal body images. The paper emphasizes on discussing that social comparisons and media involvement whether and how influence the body image of college students, which is helpful for them to find the most suitable comparison method to form positive body images and avoid the passive ones. The author investigates the whole situation of college students` body images before discussing the influence of social comparisons and media involvement in study 1. The Body Image States Scale (BISS) is used to review whether the students` body images are obviously different in the aspects of areas、gender、 major and BMI index. Basing on the study 1, the BMI index being the covariate variable, the first experiment of study 2 starts with the directions of social comparisons and media involvement to discus