关于Web2.0的旅游口碑营销探讨.pdf

Abstract has era.Internet intotheWeb2.0 oftheInteract After go 2003,development of mainmeans where can andisalsothe becomeaplace peoplefreelyexpress mouth enteresanew this wordof marketing commuIlication.Incontext,Traditional OFWeb2.0 break of andInteraction Thoroughly perioddevelopment.Participatory mouth the of bottleneC:kofwordof power me marketing.With influenceon and all enterprises’products wordofmouth increasinglyprofound plays and ideas, ofWeb2.0 corporate underthe technologies ser、,ices.Also support wordof network to out of carry staffuseallkindsemergingplatforms mafketing travel ofTourismand mou廿l ontheirown andservices.Features marketing products

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