民营电视公司发展战略的研究.pdf

S04E025156万东生 民营电视公司发展战略研究 Abstract ChinaTVMedia hasenteredawholenewseedtimewith Industry alongjoining new as WTO．The of applicationtechnologies，suchdigitization，interactivemode， and wellasthereform High—Definition，as ofproduction—broadcastingseparation，has the ofChineseTVMedia thesametime．witllthe pushed Industry．As development broadenof of TV firms TV gradual policiesprivateproducingenteringbroadcasting TV value of ismuch to industry,andentrancingbigforeignproducingfirms，it study onChineseTV ProducingFirms’ TVPF strategies． reviewsthe TV ofChinese First，thispaper developmentprocess p