市场资源开发利用策略的研究.pdf

关键词：市场资源；资源价值；资源外部获取策略；资源聚焦策略；资源整合策 略 DeVeI andUti I i zati on of of Study opment Strategy MarketResources Abstract Resourcesaret11esourceofme for sunrivala11d value’creationenterprises，the of on也e of develo伽∽ntemerprisesde口ends resourCes．The虹aditionalconcept lilllitedresourcesi11the of o、Ⅳnedor emer