关于强势品牌策略的房地产企业品牌建设研究.pdf

綦于强势品牌策略的房地产企业品牌建设研究 产企业强势品牌的塑造。第四章提出了房地产企业强势品牌建设的支持系统。品 牌建设是一个长期、系统的工程，房地产企业强势品牌建设需要在品牌的发展过 程中对品牌进行必要的维护，这对品牌的成功以及维持强势品牌的地位起着至关 重要的作用。文章从品牌关系角度出发，探讨了品牌维护实施的具体策略，以求 在市场上获得新的和持久的市场竞争力。第五章对我国房地产企业品牌建设做出 简要总结和展望。 关键词：房地产企业 品牌建设强势品牌 品牌关系 Abstract Abstract Withthe ofmarket estatehasbeen developmenteconomysystem，real oneofthe most in lives．This has populargoodspeople’S newlyemergingindustry already becomethe inthenational and bemore industry inthe pillar economymight potential future．Becauseof fiercemarket withthe increasingly competition．Accompanying fromseller’Smarketto demandmore industrychanging market，consumers buyer’S than makestherealestate moreattentiontotheirown before，which enterprisespay brands insteadof isto has tobrand prices．That say,pricecompetitionchanged toestablisha brandisa tothe competition．How pre—eminent practicalproblemfacing realestate domesticrealestate have enterprisescurrently．At present，our developers to brand and formedsomefamousbrandInthe begun implementstrategygradually faceof dexterousandrational andmore increasingly consumers，more enterprises realize