内蒙古电信公司“天翼”品牌营销策略探究.pdf

Abstract Thetelecom ofChinarestructuredandthe3G wasarrival．It companies age ChinaTelecomalotofserious ChinaTelecomis gives challenges．Atpresent， the full-serviceinChina．Inthisnewsituation，ChinaTelecom largest operators their andintroduced‘‘e own surfing’’Internet regulated advantagespositively standsthe of3G mobile atthefirsttime．ChinaTelecom cutting—edge telephone businessindomestic．Thesiswasbaseonthe andused theory marketing environmenttoolssuchasSWOT，PEST，totheexternal analysis analyse macro—environmentofthe‘‘e thinksthatChina surfing‘‘brandmarketing．Thesis Telecomisintheascendantat network， of technology， service，possession SO areonthefirsttointroductionof’’e favorablemarketconditions， they andit headstartinthe3Gmarket． awisemove， holdsa surfing”is up Ontheotherhand，thebrand of‘e strategysurfing”wasworthily． marketing full oftheir ChinaTelecombundlesfixed—lineand makesuse marketing， phone atafixed number，celltosendcallsto asthe edge，booking phone buy，such introductionof not asae tomoreuser activity，only surfing”attracte