网络游戏运营企业9C公司核心竞争力的研究.pdfVIP

电子科技大学硕士论文 RESEACH ON CORE COMEPTENCE OF ONLINE GAME OPERRATOR 9C LIMITED ABSTRACT Since admitted by the domestic Internet circles from 2000 , The online game have already developed into a direct income from sales and up to 24. 7 million RMB, drive the output value of relevant industries to reach 249 million and became to a Large-scale trade. The online game operator has occupied very important function in the course of this development at full speed. We can say , it is exactly success that the operator manages , just have swift and violent enlargement of industrys market scale of Chinese games. Founding 9C Company in 1998, was one of the biggest operators of Chinese network game at present. It is becoming riper but with market of game trade, the competition is fiercer and fiercer. In order to make enterprises have competition advantage for a long time, must protect and develop the core competence of enterprises . Only promote the value , uniqueness and expansibility of the core competence constantly, competition advantage that could consolidate and keep enterprises existing . Based on both abroad and domestic achievements of the enterprise core competence, The research approach that this text uses reasoning and verifies ，have considered game trade of the network , market competition analysis , value chain analysis , 9C Company such factors as financial situation and business structure ,etc. of the present stage. On the basis of emphasizing 9C Company promotes the necessity and urgency of the core competence, utilize enterprise , external factor appraise matrix and AHP law carry on comprehensive evaluation to present the core competence , 9C Company. Have