西安高新区某写字楼项目投资的经济评价的研究.pdfVIP

西安建筑科技大学硕士论文 西安高新区某写字楼项目投资的经济评价研究 专 业：项目管理 硕 士 生：王晓娟 指导教师：兰 峰 教授 摘 要 房地产业是我国国民经济的支柱性，随着房地产业的迅速发展，市场竞争越 来越激烈，因而对项目开发的经济评价进行专题研究显得越来越重要，以确保项 目投资的理性。 本文以高新区某写字楼项目投资的经济评价研究为出发点，针对房地产投资 决策要素、房地产投资经济评价指标体系以及房地产投资风险等相关理论进行了 阐述；并从我国宏观经济与房地产业宏观环境，西安市经济发展状况、西安市房 地产市场、高新区写字楼市场发展状况等多方面分析了本项目的投资环境；同时 针对项目定位进行了深入研究；对项目进行了清偿能力、盈亏平衡与敏感性分析； 并且通过构建模糊层次分析法（FAHP）模型对项目风险进行了评价。 本文的研究将有助于开发商进一步了解市场运行状况，并对项目的顺利开发 提供参考和决策依据，研究也对房地产项目的投资活动具有实践参考价值。 关键词：房地产市场；写字楼；项目定位；经济评价；风险分析 西安建筑科技大学硕士论文 Study on the economic evaluation of office building projects investment in High-tech Area，Xi`an Major: Project management Name: Wang xiaojuan Instructor: Prof. Lan Feng Abstract The real estate has been the pillar industry and growth point of national economy. In order to ensure the rationality of project investment, with the rapid development of the real estate and fierce market competition, the thematic research becomes essential for the economic evaluation to the project development. By a certain office building of high-tech investment project as a starting point, this report illustrates the decision-making factors, economic evaluation index systems and risks of the real estate investment. Considering our country’s macroeconomic circumstance, real estate macro-environment and the economic development in Xi’an including the real estate industry and High-tech district’s office building, the investment environment of this project is analyzed. Meanwhile, the positioning, solvency, profit and