我国动画产业发展模式的研究.pdfVIP

A STUDY ON DEVELOPMENT PATTERN OF ANIMATION INDUSTRY IN CHINA ABSTRACT As the most potential industry of the 21th century ,the Animation Industry not only attracts the attention of the business circles, but also increases the theoretical research in academia . To narrow the gap between the China and developed countries in Animation Industry, promote China’s Animation Industry on a healthy path, it is of significance in both theory and practice to understand the characteristics of the Animation Industry, definite the structure of the Animation Industry chains and explore the development patterns of China’s Animation Industry. The background of this paper’s topic is how to handle the current situation brought by developed country’s Animation Industry entry to China’s market, by means of learning from their successful patterns, investigating the problems existing in China’s Animation Industry, put forward the development patterns to the China’s Animation Industry. This thesis is directed by theory of the industry chain. It makes use of the method of normative analysis combined by case analysis, quality analysis as the principal tool, quantity analysis as the subordination, horizontal and vertical comparisons and analysis comprehensively. We do a lot of through and systematic research on the development pattern and enlightment of developed countries’ Animation Industry and the question of the development pattern of China’s Animation Industry. At last, this thesis draws the conclusion as following parts: First, to promote the development of C