A会展公司发展战略探究.pdf

摘要 摘 要 随着2010 年上海世博会的成功举办，我国会展业迎来了又一次机遇与挑战 并存的发展新高潮。怎么样抓住机遇，克服挑战，充分利用自身优势发展壮大企 业是所有会展公司面临的共同课题。A 会展公司是湖南一家专门从事会展及其相 关业务的中小型公司，已拥有一定的核心竞争力，欲乘当前会展业发展的黄金时 期提升现有核心业务，并扩充新业务和新领域，进一步增强核心竞争力，取得更 大发展。 本文以A 会展公司为主要研究对象，从公司经营实际和存在问题出发，在深 度分析公司内外部环境的基础上，提出与公司发展相适应的解决方案，即公司发 展战略的构建和选择。在明确公司发展战略的基本目标和原则后，运用SWOT 模 型、波士顿矩阵等战略分析方法和核心竞争力、集中差异化、利基市场等理论提 出A 会展公司发展战略，并给出公司发展战略实施和PDCA 控制的方法。本文在 企业战略研究的基础上，充分结合了A 会展公司具体实际和作者多年会展业工作 实践，因此本文对于会展行业和会展公司的发展具有一定的现实指导意义。 关键词：会展业 发展战略 核心竞争力 战略实施 I 万方数据 Abstract Abstract Chinas exhibition industry has ushered in with the 2010 Shanghai World Expo was successfully held, again both opportunities and challenges in the development of a new upsurge. How to seize opportunities, overcome challenges and make full use of its advantages to the development and expansion of enterprises is a common task for all exhibition companies. A exhibition companies as a small-scaled and medium company in Hunan, which is specializing in exhibition and its related business, has certain core competencies, want to seize the golden period of development of the exhibition industry to upgrade the existing core business and expansion of new business and new areas, further enhance core competitiveness, achieve greater development. This paper takes A company as the main object of study, starting from practical problems in the company, on the basis of analyzing the internal and external environment depth,