商业银行联名信用卡市场营销策略探究——以招商银行为例.pdfVIP

062025215戴霄眉 商业银行联名信用卡市场营销策略研究 Abstract creditcard tothe featured Co．brand belongs indispensibleproducts evermore credit inthecreditcardmarket．Inthe vehementlycompetitive for cardhasbecomeaneffective card credit market，CO．brand way market customer