我国房地产企业品牌资产价值地研究.doc

下载文档 降价啦

2
0
约 49页
2016-09-25 发布于安徽
举报
版权申诉
保障服务

我国房地产企业品牌资产价值地研究.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。

重庆大学硕士学位论文英文摘要ABSTRACTTherealestatemarketinChinafornearly20yearsofexperienceinproduct,pricecompetition,ismovingintoaneweraofbrandcompetition.Withthe2008afterthefinancialcrisis,Chinasrealestatemarketagaincareened,run,inordertomaintainthestabilityofrealestatepricesrisinganddevelopmentoftherealestatemarketorder,thegovernmentrecentlyissuedtougherthaneverofmacroeconomicregulationandcontrolpolicy.Thesewillcausetheland,capitalandtalentsrestrictsthedevelopmentofrealestateenterpriseshardconditionswillbemorenervousthaneverbefore,allofthesefactorswillfurtheracceleratethespeedofrealestateenterprisesmorecompetitive,leadingtotheenterprisesurvival,Chinasrealestateistoshuffle.Inthisopportunitytocontinueoperatingfromtheindustrytransition,non-standardoperationandmarketingvacuumthatsuccesshasbecomethepasttype,realestateenterpriseistoachievemaximumvalueofbrand,brandvaluewillbecomethemostlastingcorevalue.Basedontheanalysisandcomparisonofthefamousathomeandabroadandresearchmethodofevaluatingthebrandassets,tryingtofindasuitableforChinasrealestatebrandassetvaluationmethod,inordertotherealestateenterprisesinChinatoprovidebrandconstructionandevaluationcanbeusedforreference.Thispaperdefinesabrandconnotationfromthedefinition,brand,brandistheintangibleasset,andnosubstantivethingforpeopletointuitive,haveexclusiveness,riskanduncertainty,itanditseconomicvalue,itisthemixtureofintangibleassets,thewholeimageofenterprise,isthecommondevelopmentoftheintangibleasset,andreflectsontheconsumerofcredit.Secondly,definesthebrandequityconnotation:brandequityisthemostimportantintangibleassetsfortheenterprise,isoneoftheprofitsbroughttheintangibleasset,andunabletoaccuratelymeasure,invisibilitymarketingperformanceindexofthemeasure.Andthevalueofbrandassetsfromthecostvalue,value,rightfromthreeaspects:valueevaluation.Again,theanalysisofthecurrentvalueofbrandassetsevaluationmethod,themainfactorofthecostmethodbasedonfinancialmarketmethodandearnings,andisnowwidelyusedmethodbasedontherelationshipbetweenconsumersandreturn