安徽旅游市场营销策略分析.doc

摘要 旅游非优区在安徽是广泛存在的，要加大对这些地区的旅游开发，对安徽有着非常重要的现实意义。通过对安徽省旅游非优区类型的全面分析研究，总结三类旅游非优区的特点，探索其旅游开发的一般模式，希望能对当地旅游业的发展有所贡献。同样能为其它旅游非优区的开发提供参考。 全文共四章，第一章是绪论，主要介绍了安徽旅游业发展的现状和问题。第二章是安徽旅游非优区概念的提出。第三章是根据安徽旅游资源非优区的概念，进行各个类型的现状分析，在这一章中进行了大量数据的实证分析。第五章是营销策略，根据各个非优区的分析，提出各个区的相应营销策略建议。 关键字：旅游非优区、安徽旅游、旅游营销、营销策略 Abstract In china, the inferior tourism region has been in existence. Strengthening the research and the development of Anhui is extremely important in a practical significance. By the overall analysis and research of its basic characters, sum up the common character and the specific character of this kind of region, explore the general principle and method and discuss the basic train of thought and tactics of its tourism development to achieve the sustainable development of tourism in Anhui province and provide reference to the tourism development of other inferior regions. The total article is four chapters, the first chapter is the introduction, introduces the development and problems of tourism in Anhui. The second chapter is devoted to inferior tourism region of concept in Anhui. The third chapter is based on the tourism resources of anhui province, analysis the status of each type, for an empirical analysis of the data in this chapter. The fourth chapter is marketing strategy, According to the analysis of each inferior tourism region, Puts forward some suggestions of marketing strategy for each inferior tourism region. Keywords: Inferior tourism region Anhui tourism tourism marketing marketing strategy 目录 1 绪论 1 1.1 论文写作背景 1 1.1.1 安徽旅游业发展现状 1 1.1.2 安徽旅游业存在的问题 2 1.2 论文写作思路和方法 2 1.3 论文创新和意义 3 2 安徽旅游非优区概念的提出 3 2.1 旅游非优区研究现状及概念 3 2.1.1 研究现状 3 2.1.2 概念界定 5 2.2 安徽旅游非优区的划分 6 2.2.1 安徽各市区A级旅游景区现状 6 2.2.2 安徽各市区人均GDP 7 2.2.3 安徽旅游资源非优区划分图 8 3 安徽旅游非优区现状分析 11 3.1 安徽旅游非优区1型现状分析 11 3.1.1 旅游非优区1型旅游现状分析 11 3.1.2 旅游非优区1型发展旅游有利条件 12 3.2 安徽旅游非优区2型现状分析 13 3.2.1 旅游非优区2型旅游现状分析 13 3.2.2 旅游非优区2型发展旅游有利条件 14 3.3 安徽旅游非优区3型现状分析 15 3.3.1 旅游非优区3型现状分析 15 3.3.2 旅游非优区3型发展旅游有利条