《Innovations on Online Journalism： Discussing Social Business Design Models》.pdf

Journalism andMassCommunication，ISSN 2160-6579 September2014，Vo1．4，No．9，535—551 … … N6 InnovationsonOnlineJournalism：DiscussingSocial BusinessDesignM odels ElizabethSaadCorr6a UniversityofSaoPaulo，SaoPaulo，Brazil Themain focusofthispaperisthe analysison how socialbusinessrecentmanagementproposals fitto a media／journalisticbusinessenvironment．111ediscussionwasbasedonthreeresearchquestionsfocusingon：the driversandtheconstraintsofdisruptioninnovationstrategies；hteadequatesocialbusinessdesignrfameworkto promote innovation；and an evaluation overhtepractices／experiencesrelated to disurption，innovation，and creativityinjoumalisticbusniesses．AconceptualframeworkhteLatour／LawActor-NetworkTheory(ANT)has beentakenas．SixpossibledimensionsofactiontomakethisrfameworkvaluablesomeSHccessfulpracticeshave alsobeenidentified，andinthispapertheauthorsview overtheseconcepts．Themainconclusiongoeshtroughthe understandingofjournalisticcultureandlegitimacyembeddedforcenutriesoversociety，andtochangehtiswill dependonmultipleenablers． Keywords：disurptiveinnovations，journalisticculture，socialbusiness，socialtechnologies，businessdesingmodels SinceInformationandCommunicationTechnologies(ICT)hasemergedasaparadigm forthewayto infomr andcommunicateinsociety，journalismandjoumalistsarestrugglingagainstmajortransfomrationsthat widelyaffectidentity，legitimacy，structure，businessmodel，audiencebehavior，andofmr sofrelationshipwith thesociety． Itwasremarkablethe2006videoE．P．i．Canditsopeningphraseitisthebestoftimes．it theworstof times… referringtoJournalism’Sfuture；alsoremarkable2009ClayShirky’Sarticleforcingpublisherstothink theunthinkable，whereheaffimr shtatchan