《传媒业的产业融合与传播符号学的新视域》.pdfVIP

39 2 ( ) Vol. 39, No. 2 2009 3 Journal of Zhejiang University(Humanities andSocial Sciences) Mar. 2009 DOI: 10. 3785/ j. issn. 1008942X. 2009. 02.016 传媒业的产业融合与传播符号学的新视域 李思屈 关萍萍 ( , 310028) [ ] , , , , , , , , , , [ ] ; ; ; ; The onvergence of Media Industries and the New Horizon of Media Semiotics Li Siqu Guan Pingping ( Faculty of M edia and CrossCultural Communication, Zhej iang University, H angz hou 310028, China) Abstract: At present, aesthetic economies an semiotic economies are coming to the fore as new forces. Promote by information technology, the tren of in ustrial convergence is being strengthene . T he me ia in ustries, as w ell as the entire economy, are in a perio of important transition, w hich reveals the new characteristics of the aesthetic economy . M eanw hile, contemporary me ia semiotics has exten e its stu y fiel to the new cultural in ustry an aesthetic economy , an thus goes beyon the tra itional me ia an popular cultural stu ies. It has evelope greatly on the basis of the aesthetic economy, igital entertainment in ustry an new technology. These achievements in me ia semiotics have respon e to the ten ency of in ustrial convergence, offering a new promising horizon for communication stu ies in the future. Key words: me ia in ustry; cultural in ustry; me ia semiotics; aesthetic economy; symbol consumption [ ] [ ] http: / / ww w . journals. zju. e u . cn/ soc [ ] ( 08ZDZB13ZD) [ ] 1. , , , , ; 2. , , , 138 ( ) 39 IT , , , , , , , , 一产业融合与审美经济 20 90 , , ! !