江苏省邳州市高流中学高一英语 period 6 unit1 project导学案 译林牛津版.docVIP

课题 【学习目标】 1.Try to fully understand the two reading materials and master the language items. 2. To improve the ability of reading. 【学习重点Points better. 【学习难点 Try to fully understand the two reading materials. 【学法指导 Read, practice; individuals, pairs 【导学过程】（学习方式，学习内容，学习程序，问题） 个案补充 预习导学What is an ad campaign? 2.When you start a successful ad campaign, what must you have in mind? 3.Before building an ad campaign, what questions you must consider first? 4.Why is it important to know your audience? 5. What should your advertising campaign be based on? 二、Read the article on Page 19 quickly and answer the questions. （A 级） 1. What is the subject of this ad campaign? 2. Who is the target audience for this ad campaign? 3. What is the ad campaign aimed to do? 4. What is the slogan for this campaign? 5. Why do they build this ad campaign? 展示导思（25分钟） 1.There are three major questions you must first consider: (line8--P18) Consider v. 考虑，认为 [常用搭配] consider n. / doing sth. 考虑（做）某事 consider sb. / sth. to be / as + n. / adj. 认为… consider sb. to have done 认为某人做过某事 e.g. (1) I am . 我正在考虑出国。 (2)我认为他是一个诚实的人。 I consider him (to be ) . 或I consider him( to be) . (3) Charles Babbage is generally considered _____ the