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- 2015-12-04 发布于辽宁
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摘要
随着汽车的普及及汽车产量的迅速增长,人们对汽车美容、装饰养护已经不再陌生,各大城市甚至中小城市的街头到处都可以看到汽车美容养护的招牌。据国务院发展研究中心市场研究所预计,到2015年,汽车销售额将会达到1000亿元人民币。“三分修”、“七分养”成为广大车主的共识,在美国,汽车养护业每年营业收入超达1000亿美元,减少车辆报废率达21.7%。有统计表明,在一个完全成熟的国际化汽车城市中,汽车销售的利润占整个汽车链条利润的20%,另有20%为零部件供应所获得,而超过一半以上的利润则来自于汽车服务业。
于是,短短几年间,一个广阔的市场开始形成,一个崭新的行业开始出现,这就是中国汽车后续服务美容装饰业。市场调查表明:我国60%以上的私人高档汽车车主又给汽车外部养护的习惯;30%以上的私人低档汽车车主也开始形成了给汽车做养护的观念;30%以上的公用高档汽车也定时进行外部养护。汽车美容、装饰、养护已成为国内一个具有巨大潜力的朝阳产业。而且这一产正在以迅猛的速度推陈出新,工艺流程不断丰富,其蕴含的巨大利润为人关注。
汽车美容是随着汽车的迅猛发展而兴起的一项新兴事业,本文就汽车美容的发展浅谈了汽车美容一般步骤、汽车清洗,汽车外部装饰,汽车内部装饰,汽车美容护理等相关知识。。
关键词:汽车清洗;汽车美容护理;汽车内部装饰;汽车外部装饰;汽车防护
Abstract
With the rapid growth of the popularity of cars and car production, car beauty, decorative conservation is no longer strange, major cities and even small and medium-sized cities on the streets everywhere you can see signboards of the automobile beauty maintenance. According to the State Council Development Research Center of Market Institute has forecast that by 2015, car sales will reach 100 billion yuan. Three repair, seven support has become the consensus of the majority of car owners,auto maintenance industry in the United States each year ultra-operating income amounted to 100 billion U.S. dollars, reduce vehicle scrap rate of 21.7%. Statistics show that a fully fledged international car city, car sales, profits accounted for 20% of the profits of the entire automotive chain, and another 20% of the parts supply, more than half of the profits from the car services.
So, just a few years, a broad market began to take shape, a new industry began to appear, this is the beauty and decoration industry of Chinas auto follow-up services. Market survey: more than 60% of private high-end vehicle owners gave the outside of the car maintenance habits; more than 30 percent of private low-end car owners also began to form a concept car conservation; more than 30 percent of public high-grade cars at regular intervals external conservation. Car beauty, decoration, conservation has become a domestic sunr
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